Social Media, what is it, how does it work, and how can it impact my business? These are just a few of the questions that we are constantly getting about social media marketing. As an industry that’s ever growing and changing, it can be hard to keep up with. Below are just a few of the major things to look out for when trying to improve your digital marketing strategy.
One of the main reasons people are hesitant to take the leap into the world of social media marketing is that they don’t know how to measure effectiveness. According to the 2019 “State of Social Media” report from buffer, the best way to measure return on investment for social media advertising is engagement (aka like, comments, and shares).
A recent development in the world of social media has been stories. These are short clips or images that quickly flash across the screen. In 2019 the number of people using stories skyrocketed, which led to a rise in businesses using stories to advertise. Buffer’s annual “State of Social Media” report says 57% of brands feel that stories have been either “somewhat effective” or “very effective” as part of their digital marketing strategy.
Buffer has also pointed out a huge opportunity that has been overlooked by many digital marketers, and that is messaging apps. Small group chatting platforms like WhatsApp have grown tremendously in popularity recently. However, the 2019 “state of Social Media” report says a whopping 71% of brands don’t use messaging apps for their marketing.
Video content is another growing trend in the world of social media. Only 14.5% of businesses still haven’t taken the plunge into sharing videos. However, over 1/3 of businesses are sharing videos monthly, and almost 1/4 of businesses are producing videos weekly.
As you can see, social media is a complex platform for marketing. With the innovations of platforms like messaging apps and the shifting trends like video sharing, it can be tough to navigate. That’s why Precision CMS offers social media management services starting at $349/month. Contact us today to take your online presence from average to optimized.