SEO (Search Engine Optimization) is everything when it comes to digital marketing. It’s how your website gets clicks, it’s how your social media gets followers, it’s how your e-commerce store makes sales, and so on. SEO is the process of receiving traffic from free, organic search results on search engines.
How It Works
All the big search engines like Google and Yahoo have what’s called primary search results. This is where web pages and other content such as videos are shown and ranked based on what the search engine believes is most relevant to users. SEO helps your website rank higher in those PRIMARY SEARCH RESULTS by making sure key items are present on your website.
Local SEO as opposed to standard SEO is all about optimizing your website to rank better for a LOCAL audience. Being on the web gives you the chance to target the entire world. However, if your true target audience is only located in the city you are located in, you should optimize for that area specifically. The easiest way to do this is to make sure your address is included on your website and it’s correct. That’s really just the beginning though. It’s also really beneficial to make sure your information is consistent across all platforms. In the end, the real key to Local SEO is to produce content that is relevant to that area.
Clearly, there’s a lot to know when it comes to Search Engine Optimization both locally and globally. That’s why Precision CMS offers the Local Precision package. Local Precision can make sure your information is consistent across the platforms that matter to you at the low cost of only $99/month! If you’re ready to take your website to the top of any search engine, then contact us today.